7th Interview: Marta Tantos | Innovation

LEGO, what a great Brand. And one of the few Brands who doesn´t have to invent a cause. It has meaning, always had. LEGO means “Play well”. And though conditions have changed, play hasn´t. I talked to Marta Tantos, responsible Design Manager of LEGO´s concept lab in Barcelona. In close collaboration with the other concept labs in LA, Tokyo, Munich and at the Danish Headquarter in Billund their main task is thinking ahead and identifying opportunities to deliver more radical products that redefine particular markets.