5th Interview: Marc Gobé | Branding

I had the chance to interview Marc Gobé at the place where he grew up in the Bretagne, France. Marc was CEO and executive creative director of Desgrippes Gobé and Associates, on of the world´s top ten branding companies. He developed Brand Strategies for Companies such as Coca-Cola, Victorias Secret, Air France and Club Med and myriad other. He is also author of the bestseller„emotional branding“, which is about the unique engagement of people with brands, a theme on which he now focuses 100%. We talked about Sao Paulo's revolutionary outdoor advertising ban „Cidade Limpa". A „conceptual provocateur“, combining high concept with high emotional touch.