1st Interview: Ferran Adrià | Food Futurist

I had the honor to do the first interview for my book project "creative personal brands" with Ferran Adrià, famed creative head chef of "El Bulli" restaurant on the Costa Brava. It has 3 Michelin Stars and is regarded as the best restaurant in the world this year. We talked about the importance of creativity, reflected personal insights, talked about brands and, of course, about the invitation from the Documenta 12.